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Jake Anderson 0:00 Well, there we go. Okay Announcer 0:07 introspective, inward looking, self examining, characterized by or given to introspection. Welcome to the introspective podcast, your compass for internalizing the path towards optimal lifestyle design business success and mindful entrepreneurship with your host Jake Anderson. Jake Anderson 0:31 Hey everybody welcome back for another episode here on the introspective podcast we are continuing on with the content creator week and helping you be a stronger creator with your content, stand out more online and really build that authority. Well, today I am speaking with Junaid Ahmed, and we are going to be talking about setting up your home studio now if you're anybody like myself, I have been very much so a piecemeal are in this category, kind of aimlessly lurking through Amazon for equipment and you know, just piecemealing it together really lost in this process. And, you know, Janine and I we connected online through Facebook, and every time I would see his videos come up, it was just this incredible looking set up. And it drew me right in and I thought you know what, we need to talk about this because I know there's a lot of people and I've been through this I've had conversations with people who've been through this. They're just lost in this process. It's like how do I get the lighting right, I need to figure out my backdrop I need to figure out the camera angle. The sound isn't where I want it to be, what microphone Should I buy all these things that go into the home studio setup, we're really going to dive into that and talk about things like your room then how to analyze your room, ways that you can really create some strong video just some of the software and some of the equipment and just really unpack this for you today. So without further ado, I'm gonna bring my friend Nate on to the podcast. Welcome Junaid it's good to have you here brother your studio that Sup man is looking sweet. How you doing today? Junaid Amhed 2:14 Jake, thank you so much for having me. I am super excited to be here as well. Yeah, man, this studio has been a, you know, I was just reminded of it yesterday, it's my COVID project. Literally my COVID 2020 project that I was able to put together. because number one, I was spending a lot more time here a lot of spent spent a lot more time in their homes and their home offices. And being a filmmaker for the past decade. I had learned so much by being on sets by being on the production crew by being on the you know, staging crew on figuring out Hey, what shows up in the camera? and what doesn't show up the camera. So how do you block the scene, so I was able to bring all of that knowledge and apply it into my own studio. Jake Anderson 3:10 That's interesting. Yeah, it's interesting to hear it was your COVID project. And I know that when you're during last year, a lot of people had kind of unveiled some new things to kind of focus on and, and this has really turned into something for you. And I know, it's it's definitely positioning you, you know, as that expert in the field for home studios, and for a lot of people who and this has been myself included, like when we think about our home studio can be a little intimidating, you know, there's a lot of equipment. And there's, you know, there's there's the technical aspect of it as well. And I can see like in your background, I could see like your camera just kind of moving around like on auto. And it's it is really cool. Like how you were able to I mean, look at that, that's another way we're gonna get some clips of this on on, you know, my Instagram as well as on YouTube just kind of showing this setup and look at the camera angles in you just it makes you look like a million bucks. Like, it's like man, like, I don't know what this guy has a cell but I need to give him my money. And by the way, guys, this looks amazing. So let's let's talk about, you know, for people who are just getting started, right, like they just are getting started, what are some of the things that they may need to be thinking about in terms of creating amazing video, but how do they get started and how can they scale that into something like you have now? Junaid Amhed 4:37 That's an excellent question, Jake. See, the first thing that I tell everybody is that just get started. Right, meaning grab your phone, start recording whatever comes to your mind, start speaking because number one, you want to get comfortable on the camera number two, you want to be comfortable enough that you're having a car conversation with your friend, having a simple conversation with somebody without being focused on what you look like. Because that audio, the voice is so powerful. When it comes out for me from any of us, you know, we we speak our truth when you speak that audio. So the number one thing for video is audio. So focus on the audio, make sure you're close to the microphone. And that's one thing that we focus on podcasting, we want to be close to the microphone, get that audio as crisp and clean as possible, because it is an intimate conversation that we're having on his podcast. Jake Anderson 5:42 Yeah, audio is really important I have I have watched videos or listen to podcasts where the audio wasn't clean, becomes a distraction. And at the end of the day, like that message can only really be delivered through the audio. It's a waste, it's the it's the delivery of hearing the thoughts that are coming out. And and that's kind of what what really moves people and I feel like the visual aspect of it. It almost is like the visual piece of it helps the delivery of it helps further emphasize the message makes it more interesting keeps your attention. So going into the visual like with video, like what are some of the benefits you see, and adding kind of a high quality video aspect to the way you deliver content. Junaid Amhed 6:31 Also, so let's say we've we've already, so as podcasters, we've, we've done so much conversation, we have so many opportunities to be able to talk. So we're comfortable in our own skin and we can say whatever it is, we want on the audio. Right? We're comfortable enough. So once you've passed that stage on being comfortable in audio, and the next thing what a good camera, good lighting, good setup. What that does is it just gives you authority, just like you mentioned earlier, you see my video and you're like, Okay, what is this guy doing? Why is this so crisp, take my money help me set my state up like that. So that's the other thing that you build. As soon as you have good and clean and sharp audio and video, that combination. And a good story that trifecta. People are going to be drawn to you. Like honey, like bees to honey or bees to nectar or whatever right. Elected mentioned bees because I'm a beekeeper as well. And Jake Anderson 7:42 yeah, I had no idea I would have never guessed especially being in Herndon. I guess I always take a party because being in Northern Virginia area. It's like that hustle and bustle. Always. Yeah. You know. But that's interesting. That's cool, though. We'll stop it there. Yeah. So Junaid Amhed 7:56 what that does it, it'll attract you, like you will be so attractive to people or people will be attracted to you. Because you've got that trifecta. You got good video, good lighting, good audio. And that story just resonates right. I'm just keep adding more things to it. But once that happens, you're going to be number two, because people start responding to you, you get even more comfortable that that imposter syndrome starts fading away. You're not somebody that's copying somebody else, you are your own person, you bring your own journey, your own story. So all of those things just boost you it just gives you a boost. It's amazing. Jake Anderson 8:41 That's a really good point about the imposter syndrome. When you look good, you feel good. And when you feel good, you're confident and when you're confident you're going to deliver a stronger message. And I mean, it's just like, I mean, it's it's your presentation of yourself. And I think like you get touched on this, and I want to come pull this back to the front here. You're like in this day and time that we live in right now where everybody's virtual, and we're working from home, your home office, this is this is our sanctuary, for this is our stage, right? Like this is where we are serving. So you want to make it you want to take care of it. You want to build it, you want to build your stages as you build your message. And I think that if you combine those two things together, and you definitely you definitely stand out, you know, and like I said in the beginning when I started seeing your content comes through the feed, it was very different than anything else. And it automatically made it made a connection. In my mind that said, this is somebody who is really like it shows commitment to your business. That's, that's a message. I think it speaks out there as like, yeah, I'm committed to my business like I really, I've got a strong message but I, I'm you're, I'm showing you that I'm making tangible investments into my business, to help deliver the message to make it more interesting for you. Because you've got the different angles, you've got, the setup is clean, it's nice. It doesn't distract. And it makes the experience better. And I think that's as entrepreneurs like, that's what we all should always should be thinking about is like, how can I make this experience better? For the people I'm serving? How can I make it better for them? And yes, the message may be clear, but it may be powerful, but they're still the delivery of it. And they're still the experience of getting that message. So what you know, what would you say would be some things that, like, how does that resonate with you like, I want to hear about like, some of the like, as you kind of going through 2020, this has become your, your COVID project? What's the journey been like for you, as you started developing this kind of a setup for yourself and really giving that commitment to your stage? Like, have you noticed? And I'm just going to kind of prime it a little bit here. Like, have you noticed that your your network has grown tremendously more? Have you noticed that people are reaching out more to you like, what are their any like, kind of like KPI type things, you know, like indicators know what, once I got my studio set up and things kind of transition, X, Y, and Z started to really ramp up for me. What's that? x, y and Junaid Amhed 11:44 z? Man? That's an excellent, excellent question. And I want to go back to one specific thing that you had mentioned, the experience right? Now I am a user experience designers. Building a good experience is something that I've been doing for the past three to three decades, right. So I wanted to build that same experience for my audience, for the people watching me, and then also have a great experience for myself. Because I number one solved a problem that I faced, that I was having, I was like, Hey, I'm going to solve this problem. For myself, I didn't even think that this was going to be something other people would want. Like, that's always the furthest away thing. You want to do things for yourself. That, number one, make it more efficient for yourself, so that you're comfortable in your space. Now, the other thing that you mentioned is this is our sanctuary. This is a place that we want to be comfortable in. This is not a drab cubicle that you go to at work, this is your home, this is your place to shine. So what I tried to do is, hey, how can I create a space that's going to be mine and comfortable? Now I've had this office for the past three years, since we moved to this house, right, almost four years. And it was plain and drab, To start off, right? I was like, Okay, I've got my desk set up here, I've got bookshelves, I've got all the things that I could see. And then 2018, I started my podcast, and I started doing interviews, I think towards the end of 2018. And that turned the camera on. And I had this webcam from like 10 years ago. So I turned it on. And I looked at my image and I was like, okay, there's some there's something to be fixed here. But I was like, you know, it's fine. This is a podcast, I'm not focused on on video. So let's just continue adding more value, bringing that audio practicing. So that was the that was the precursor to the studio. So as I'm going through live as I'm going through the podcasting, as I'm connecting with people doing LinkedIn lives, you know, sorry, LinkedIn, local events going up there and showing up there just showing up there as myself with my passion in video, videography. I'm taking these gigs. People started noticing that like this one gentleman rod farrier, he said, Hey, how about you teach people how to do good video on their smartphones. And like short so I went through the exercise I created this low walk through a these are the different things that you want to focus on when you're creating video. And I talked I gave a talk on it at this event, which then came into becoming a little ebook. Now it's like okay, I want to shoot a video course around it. And then there comes back the video like okay, I got let's turn the video on. And boom, oh my god, all these yellow walls. How am I going to do You'd better some watching other people on LinkedIn, create videos. They've got these nice vinyl backdrops and like okay, maybe I can do that. So I go and order this backdrop that looked really nice on the on the computer. But when he came, it was like kind of like washed out. Like you know what, just just follow through, just go through, set it up. With a nice wide backdrop, I set it up in my basement, took me about an hour and a half to then set up the cameras set up the lighting, and I've got younger kids, they're like, Dad, are you done yet? Because we need food. What do you get to feed us? We got we got to go play outside. I was like, okay, maybe I'll do this tomorrow to come back the next day. You know, we're commuting to work. come back the next day, same problem, right? There's never enough time. Right? So like, Alright, let's just, let's just put it away. Actually, you know, when I did say, Okay, I have I have one hour with the kids are settled. I can, I can go and record. I started speaking. And I didn't know what to say. I didn't have a start. I didn't have a script. I didn't work on the script part. Right. So that's what I tell everybody, just get started, just start talking. Because when the gear is ready, because technology is so easy. There's millions of videos, there's millions of equipment that you can get and get to look good stories, what hard, what's hard. In fact, in Miami, there's a place that you can rent that you can enter and they have 10 different stages for Instagram stories. Wow, this setup these very unique, like, each space has its own look. So you can just go in there, they got the lighting and everything set up, all you got to do is just show up with your camera, shoot a little video, and you can create like so much content there. It's my like $300 per hour is how much they're charging you to come in here. I think they have 10 or 15 different stages set up for you. Jake Anderson 17:14 That's it. I actually it's funny, you bring that up. It was like a year ago, maybe not a year ago, quite a year within like last year, actually had like a vision to do something like that here and I don't know how well it would take off. Junaid Amhed 17:28 Right? Well, oh, it will. Jake Anderson 17:30 I feel like it would I mean cuz I mean it's big enough area, but like I was like, you know be really cool. As if just this was existence, like wouldn't be cool. If there was just a place you could go. And it had like different rooms you could walk into with different setups, and you can just record your content like there, get it knocked out. I want to ask now that we're on that conversation, like with that specific place, like Do they have people that work there that kind of help, like guide you a little bit along, like how to do the production or you just you just basically here's the room? Here's the equipment, like you're expected to kind of know what to do and you just go in and do it? Or did you have any kind of support there for people? Junaid Amhed 18:09 Well as tick talkers, and Instagram story creators, we're all constantly creating stories using our cameras finding different ways to use them. So yes, they do have lighting, they have a tripod with a little phone clamp. So you can, you know, set up all there's no production assistant, because that means that you're now paying a higher money. Because that knowledge that know how a lot, that's why directors get paid a lot more than everybody else because they bring that vision. So if you already have the vision, and as creators, we're constantly creating content, looking at other people how they're doing. There's so many people creating tips. So yeah, all they're doing is like, Hey, you got an hour in here for 300 bucks, or you can rent the entire day for like $3,000 or something I can't remember. But yes, I think if you create a safe space where you have and these rooms are eight foot by eight foot with three walls and the the front part is all open, that's where the camera is set up when Jake Anderson 19:17 a cash machine MSB Junaid Amhed 19:20 it's and I was actually thinking of setting something like that in my my basement because I've got this one space like I could just divide it and have like two different sets here. Be like mind blowing. But yeah, Jake Anderson 19:33 that's cool. That's really cool. Makes me want to go to Miami just for that. Junaid Amhed 19:36 I know right? Jake Anderson 19:39 So I will either when they when when we get into and I agree with you like when we get into creating content. I and I used to be this way I'll tell you a little story here. So Mike Yeah, for sure. But at first like so, in 2018 is a 2018 no 2019 sorry, because 2018 is my car started getting into the online are kind of like filling the waters out how much I love video. It's like a secret passion of mine. I'm really I started watching Peter McKinnon videos on YouTube. Oh my God, he's the he's awesome. The gateway drug right there. Oh I know it's like watching Peter make videos you are going to like, want to be a photographer or videographer I have like two or three of them are like yeah, I'm ready to get to this. And so I started watching Peter McKinnon videos, and I'm gonna do YouTube channel, I would be like I wanted to be a Peter McKinnon I want to do videos just like him. Yeah, and do it just like that I love his style and the way he produced. So what I did was not the right thing to do. But this is what I did was I went out I spent probably like $2,000 on some equipment I bought like the actually the camera that shoot with the angle, that was one of the things I got a closet over there, it's just filled with stuff that I'll ever notch because I don't know how to use it really, I bought all this stuff. And then it was like, Alright, now I got all the equipment. Now I'm ready to get started. So I set it up, look at the camera. And I did 25 takes on an intro and then put it away and said this is not for me, I'm just not going to this is not for me, I put it away. And looking back on that, if I would have just grabbed like, our phones are powerful. I mean, they're powerful cameras, if I would have just said it now looking back on it now that I know better. And I hope anybody who's listening, just don't do that. Like that's a really bad idea. Just get started, like you said, just get started grab your phone, start creating some content. And then from there, you can scale into you know, eventually having a studio set up, like I see right here through the camera, something that's really nice. It's well put together, there's different angles, and even a little bit of motion that's kind of added to it. The lighting is beautiful. It's really sharp, everything's very sharp. So, I mean, yeah, look at that, that looks just amazing. I can see I can I can see, you know, just the in the thing is just the contrast is so sharp too. It's like, it's like I've tried to do lighting before. And it's funny because I used to own a lighting company, but it was for events like very different. And that's like trying to get that balance between the background lighting. And then like the focus lighting on myself to Korea sharp contracts was was kind of difficult. I don't think I was using the right fixtures or I was doing something wrong but but I want to go into and walk because this is something I want to really, if anybody want. This is a very visual thing that we're talking about here. And I certainly want to give that YouTube kind of video clip to give people some perspective, if you're listening to the podcast, definitely go to my YouTube channel. In fact, the way to get to this, this is the easiest way to go if you just go to WWW dot introspective podcast, calm back slash Junaid, Ahmed, JUN ai, D, A m, h Ed. And you just go there is going to take you to the page and you'll see that YouTube clip there. So you can really check out his studio set up. But what we're going to do just for the sake of capturing this, I want to ask you like what are the main things that people need to be thinking about when it comes to creating amazing video for their content. And before we get into that, like just do a really quick just tour with your video shots here just so people can slowly. So we got one angle right there, that's a beautiful angle, I'm gonna add some like nice commentary here. Look at that, look at the lighting, it's perfectly positioned. You've got amazing posture, by the way, just want to get on that amazing posture, very straight up, you know, and it's clean, like everything's clean, you've got, you know, I can see that there's interesting things in the background, that it catches my eye, but it doesn't distract my eye, and it creates interest. And the lighting is really beautifully done. There's that really nice balance between the focus lighting on you highlighting you as the authority. And then also contrasting with the background showing that there is a backdrop that really represents the brand that you've created here. So very well done. But for somebody who wants to get started and making amazing video like this, what are some things like what are some pointers here that they should be keeping in mind? Junaid Amhed 24:17 Now, that's an excellent question. Thank you so much. So the reason I keep saying just get started is because now I've got workers upstairs in the kitchen. So you might hear some buzzing sound. I was hoping they would be started a little later, but Jake Anderson 24:41 as the world we live in, man, like I've got my four year old on my couch, right? Yeah, he's been really quiet but that's all I got to do a podcast. Junaid Amhed 24:49 But anyway, please. Absolutely. So the five keys to making great video. And so the number one thing is having a good story. Now I started When I started podcasting, I was like, Hey, I don't have a story. End of 2019 Pete Vargas was selling his course he's like, you can man on so many different stages. And then I'll help you figure out what your story is going to be like, I don't think I'm gonna ever gonna have a story. But now I do. Because I went through that transformation myself. And until you cross over from being Caterpillar going through that cocoon and becoming a butterfly, you, you just cannot fathom what is going to be you can see other people do it. But till that door opens in your mind, you're not going to have a good story, maybe you already have a good story. So that's why I say get started. Jake, you also mentioned focused lighting on the tablet. Focused lighting means that you're the lighting that you have in your video is focused on the talent, you are the talent, your front and center, and your light is light is shining on you and not everything else. It kind of kept separates for you from the background. Even if I had a regular camera without the the depth of field effect, you would still be able to see okay, there's a difference, there's the lighting difference makes that happen. Number two, or number three, so first, good story. Second, focus lighting. Number three, a decent camera, we all have really decent camera, especially starting from iPhone four s which can shoot 10 ADP. And when this first came out 10 years ago, people will go bonkers and crazy they use the smartphones on top of low rate little train tracks, shooting an entire video, a four minute video with so many different angles, and then editing all of that on their iPhones. So we already have decent cameras. And now with iPhone 12. It's got the depth of field of Scott, all these beautiful features. So we've got decent cameras already. Number Number four, excellent audio. Because if people can't hear you, then you got to add some music, right? We're making the Charlie Chaplin movie now because they can't hear you talk. But they can at least listen to the music. So having good audio so that people can hear you. Especially if you're sending a message, especially if you set if you you know sharing some valuable content. And if you watch videos from drone footage, the audio is horrible on that because you hear the buzzing fans. So they cut take that out and put a nice track to that video. So again, excellent audio. Number five is personalizing your background. People want to connect with you. on a deeper level. I've got a whole bunch of things in my background, I've got some stormtroopers over here some other Lego pieces here, I've got Darth Vader like somewhere over here. I've got bunch of books, camera gear, like all different things that have collected over the years, just to add personality to my background, it separates you. And so those are the five things that I focus on having a good story to get started right now. Focused lighting. And then once you get started, then you start figuring, okay, I'm recording video, how can I make this lighting look better. We all have the best lighting available in the world, the sun, use your window, be in front of the window, not behind the window. And you're going to create some really good content. Love it. Jake Anderson 28:51 That's awesome. Those are great suggestions. And, and thanks for also wrapping some context around it too. It's like why do I need good audio? Why do I need good video? Why do I need to have a story? How should I be thinking about this? And I think that's a that's a really powerful points. And thank you again for wrapping context around it. So hold on one second. We might have to edit this part out. Hey, buddy. Sure. Okay, all right. We'll take you down here in just a second. Okay. All right. So Butch, Please edit this part out. This is my four year old that's asking me to come downstairs so we don't need this. In the podcast editor, we'll get this part out. No big deal. So now we're going I just want to kind of get to kind of getting to the end here. And I want to ask you about how can people like for the people out there who are listening and they feel lost in this process? How can they get connected with You to be able to get started in setting up the room the right way. And how can that, like how can they make that connection with you? Junaid Amhed 30:11 Thank you, jack. Thank you, Jake, that was a really kind of view. So I've got a place set up just for home studios, I call it home studio mastery.com. Just like it sound and just go there, you can check out what I've been doing what I've helped others. So you can see the before and after. And you can even see my before and after, when you're ready to book a call or a consultation. And I've also got some downloadables. So you can download this room analysis guide. Just go there, click on it. And it's going to tell you what are the key things that you want to look into setting up your room, your space, where the lights should go, how they should be pointed at you should be should they be directly behind the camera a little higher, a little higher up or below? Like you can experiment with all of these things. In fact, I experimented. Setting up my stage for three to four months is how long it took me. Yeah, but it took me seven months after that, or during that to just cut get comfortable, like even more comfortable on camera. So there's so many different things associated to it. And so that's why I keep saying just get started. Awesome. Well, Jake Anderson 31:31 I love it. I'll definitely make sure to link this up in the show notes and for anybody listening. You know, you can always go to the website to genetics page. It's www dot introspective podcast comm backslash JUN ai DAMHH me Junaid Amhed 31:51 h MD. Jake Anderson 31:54 OH, me D sorry. For some reason it got out misspelled on my notes here. I apologize for that. introspect. COMM backslash Junaid A h. m Ed, is that correct? on the on the spelling? Okay, perfect. Well, we'll make sure to get that corrected there. And it's going to be in the show notes as well, if you're if you're watching. So it's been amazing. Thank you so much for being on the podcast, I really appreciate you sharing the message here. And in taking this to the audience. I mean, it's it's really important for people to understand their home studio setup, and really what they need to be thinking about it. So. So thank you. It's been a great, it's been a pleasure having you on. Junaid Amhed 32:33 Absolutely, Jake, thank you so much. I appreciate the opportunity. Just one more thing that I want to add is think of your home studio as the rest of your house. We spent a lot of time in setting up our living rooms, our family rooms investment that we put in. So this is going to be similar. It's an investment that's going to go on forever. Some of these equipment in my room are seven, eight years old. And they're going to be working for the next 1020 years easily. Without a doubt. Jake Anderson 33:05 That's great. That's great to notate that what's the what's the shelf life of what we're talking about with this investment and that's a pretty long shelf life for something to get 40 years is credible. So well thank you and for the listeners, this is our content creator week. I hope you got some value out of this this podcast episode definitely make sure you go to the YouTube channel so you can get all the visuals This is a highly visual thing we're talking about when it comes to your studio setup and Janae did a really amazing job of kind of giving some demonstrations on how that looks and ways to set it up things you need to be thinking about and really wrapping this in the right context. So thank you for listening and we will see you on the next episode. Sorry my like son was like, right Transcribed by https://otter.ai
Continuing our Content Creators Week here on the Introspective, joining us today is Junaid Ahmed. Junaid is a UX Designer with a passion for Podcasting, Beekeeping, Cycling, and Filmmaking. His primary mission is to help coaches establish their digital presence, through well-crafted and well-engineered home studios. Furthermore, Junaid is the host of the ‘Hacks and Hobbies’ podcast, where he talks about his hobbies, passions and life hacks. His podcast also features lessons from entrepreneurs on how they arrived at their hobbies and found their success.
Part of being a successful content creator is being able to set up a home studio, particularly since we’re virtually stuck in our homes during this pandemic. And a lot of people are just lost in this process. There are just a lot of things to keep track of such as the lighting, backdrop, camera angles, sound systems, and so much more - including the costs of building a home studio. For our today’s episode, we’re going to dive into that and talk about ways on how to properly build and design your home studio. And, Junaid, with his incredible home studio set-up, is here to help us with that. So, make sure to listen and check out this episode!
What You'll Learn
- Benefits of having a high quality video on your content delivery
- Junaid’s experience with developing his own set-up, especially amidst the pandemic
- Junaid’s five keys to making great videos
Junaid shared 5 Things to Focus on to Create Good Content.
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Thank you for taking a deep dive on today’s episode of the Introspective Podcast. If you found this episode to be interesting, valuable, and provided some fresh perspective for your entrepreneur journey - then head on over to Itunes to subscribe and leave a review with your feedback. If you’re not an Apple user, then feel free to leave a comment below with your thoughts. Your feedback is paramount to the success of this show, and provides direction for how I can best serve you.
-Your friendly Podcast Host, Jake Anderson