How Skillbank can help you find your dream marketing job, with Mehak Vohra

How Skillbank can help you find your dream marketing job, with Mehak Vohra

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Announcer  0:04  
introspective, inward looking self examining, characterized by or given to introspection.

Welcome to the introspective podcast, your compass for internalizing the path towards optimal lifestyle design, business success and mindful entrepreneurship with your host, Jake Anderson.

Jake Anderson  0:27  
Hey everyone, welcome back to another episode here on introspective podcast. I'm your host, Jake Anderson. And today we are going to be diving into this whole topic around finding your dream job and specifically some things that are going on with this particular company called skill bank, which is a marketing school that's completely free upfront. And it helps people land their dream job within 15 weeks. And what's something I really find interesting about this business and what it does is it really opens up a brand new opportunity for people who are looking into getting into marketing and today I'm interviewing the CEO of skill bag, me hack vora, who is going to come on to podcast and we're going to dive into this opportunity. We're going to talk about just the current state of marketing. You know, she has been ranked as a top Forbes top 10 Gen Z marketer, and she is an influencer on tik tok. She's got 30,000 over 30,000 followers on tik tok 16,000, on LinkedIn. And she just really has this approach and, and, and to marketing that I really find interesting. You know, I've been following some of her content. And I just love the creativity that goes with it. So we're really gonna dive also into really the future of marketing kind of where we're at today and what's working, what's not working, and really bring that to the show here. So I'm excited to bring me Huck on, and welcome to the show me, Huck. Glad to have you. Thank

Mehak Vohra  2:00  
you so much for having me.

Jake Anderson  2:02  
Absolutely. Well, listen, it's it's, you know, want to dive into skill bank, you know, to kind of get started here. Because as I was looking up, you know, what you're doing with skill bank. And this whole mission? I was, I was quite fascinated. I've never seen a company that's designed this way. And I want to start there, like, would you mind just sharing a little bit more about what skill bank does, and how it serves in terms of helping people find their dream job in marketing?

Mehak Vohra  2:28  
Yeah, for sure. So skill bank is a career accelerator. And we lay it as that educational piece between college and landing your dream job. So we like to call ourselves the last mile of education. And basically, what that means is, is in college, you know, that's a great time to explore a great time to meet new people get internships. But we're seeing a really clear gap between what is being taught in college these days, and what eight marketing agencies want to see and what startups want to see whenever they're hiring for that first entry level hire, we were looking at what was needed within the space. So like, there's college degrees, you can go and get marketing. There's other boot camps that will teach marketing. But the issue was they were all taking a very generalized approach to learning it. So it's like, hey, in three months, we're going to teach you everything about digital marketing, which is great, it's great to get that generalized idea. But that's not what agencies are looking for, they're not going to hire for a jack of all trades, they're looking for someone that can really master something in a small period of time and can actually like take it on and provide value to their company. So that's when we decided that we're gonna actually move into more specified marketing classes and teach that over 15 weeks instead. And that's where we launched our paid media course. So we teach, we teach Facebook ads and Google ads in 15 weeks, and we'll help you land a paid media job at a startup or a marketing agency. And the thing that sets our model apart also, from a lot of the other boot camps out there is we're completely free upfront. So if you don't make over $40,000, a year after graduating from our program, you owe us nothing, because we failed as an institution to actually like help you land that full time job and to help you actually make money. But if you succeed, we succeed. And in that case, you would pay us back 10% of your salary over two years, and that's only as long as you're making over $40,000 per year.

Jake Anderson  4:31  
Hmm. And that's, that can be extremely attractive for somebody who is getting into, like trying to find their path for their career. Because and I want to ask you about this as far as college goes, do you feel as if skill bank is a replacement for college, or do you think it's something that is a supplement to college, because I know a lot of people I mean, I graduated college in 2006 and it It was, I don't know, I think it was like $8,000 a year for tuition. And at that time, and this is, bear in mind, this is really before like Facebook was even around, I think I remember it was like my junior year in college. I remember my roommate was like, dude, you gotta check out Facebook, like, what's Facebook, and then all the sudden social media thinks I was kind of like in college, when the whole transition of the world that we see today was really happening. But it was also a lot more I feel like reasonable in terms of investment in terms of like, return on investment to but today, college is just outrageous. I mean, I'm looking at costs of going to college. And for somebody who's getting out of high school, and you're thinking about where do I take my career, you know, I don't know if I can stomach going $80,000 in that that, to come out of college making 40 or 50 grand a year, like you're I when I looked at this, I'm like, wow, this is a new opportunity for somebody who wants to go into marketing. And that's something that they desire. This is frack it's risk free. It's not practically risk free, it is risk free, because there's no upfront cost. And you're kind of you're sharing that risk, you're taking on a lot of risk, you know, for that person, because you're saying, Listen, unless you get place and you get a job, and not just a job, a job that can hit this income level, we don't get paid. So, to me, that seems like such a such an interesting option for people to be considering as they're coming out of high school, because it's like, Hey, listen, I can be successful. It doesn't have to go this path. I don't have to go in all the debt. But would you think that that is an accurate assessment? Is this something that is could be like if somebody wants to go into marketing, could this be the replacement for the college education,

Mehak Vohra  6:45  
for sure. And here's what we say is college. We're not a replacement for college, but college isn't necessary. So that what that what that basically means is if you want to go to college and you want to explore you want to try two different things. College is by far the best place to do that. And I think you don't even have to go to a state school. Like I went to Purdue. And I spent, I was only there for two years. And I remember for me because it was out of state for their CS department. I think I was spending like 45k a year, it was ridiculous. Wow. And after my second year, I was just like, why am I spending this much money to go to the school, when I already know how to code. I'm going to these, these conferences for like student programmers. And I'm like talking to recruiters at Google and Facebook. And it was just so clear to me that I could land a job without college. And that's why I dropped out and decided to do things on my own. But yeah, I mean, I think if you if you want to go to college, you shouldn't you should do it. I think that there's a lot of there's a lot of great things about college that I think we wouldn't be able to replicate whether it's the it's the community, in terms of just like living on campus with people, the partying, the exploring Scotiabank, what we are, is we're a place that you come to, and you're ready to work. So that's why I mean that we're not a college replacement, but college isn't necessary. If you just want to work, you want to get into the work field, you want to start doing marketing, come come to us, we're ready, we're ready to take you our youngest student is 18, our oldest student is 60. So we have people across the board that are that are looking to get their feet wet looking to get into marketing, and just need that boost up in that next step.

Jake Anderson  8:28  
Are you Is there a is there an age limitation? I mean, do you could you be in high school and say cuz I know in high school, there's there's like trade schools that people that kids can get started in and, and whether it's like, I want to learn welding or construction or whatever, you know, some kind of carpentry in my area was on our burden. And like halfway through the school, the kids will go to that, but I know like when when I turned 16 I was like, Hey, I'm ready to work. I can start working. Could that 16 year old instead of going and you know, getting some evening job flipping burgers at McDonald's or what have you. Maybe I can maybe I know that marketing is something of interest to me. Is skill bank an option for them at that age?

Mehak Vohra  9:10  
Yeah, so we can't accept people under the age of 18 just because of the income share agreement and the way that that structure. But, um, yeah, as long as you're over the age of 18, you can go through our program. Yeah, so we've taken people as old as 60 we're open to taking people older if they want to get into the space. But um, yeah, the earliest we can take someone is at 18.

Jake Anderson  9:35  
Okay, well, that's good to know. And I think you know, as as, as people that are students in high school and are kind of getting to that age where they're having to start thinking about, you know, what's the what's the next step for me after graduation? I don't know that this is another another avenue to take. And I do I do believe that specialized This is my my whole speculation because I think, I think When I've got little kids are like four and seven years old, I'm thinking about them when they hit 18. You know, I believe that the whole landscape of how people invest into their careers and how they kind of get to that, whatever that place is, whether it's being an entrepreneur, or being placed in a job, I think it's gonna be very different than what we see today. And what I mean by that is, I believe that the differences, there's going to be more opportunity for things like you're offering in terms of specialized education, it's like, Listen, I, I don't need to go, I don't college, whatever, that's fine, that's great. I don't have any intention of being a doctor or a lawyer. But like, I know that I want to be a marketer, and this is what I want to get into. So I'm just going to fast track this and go to skill bank, and get that education in and get that placement into the job, I'm gonna go and kind of sidestep all the other stuff that you know, could potentially slow me down, like, you know, the first tee, let's be real, the first two years of college, you know, I went through it, I was like, I feel like I'm retaking the same stuff I took in high. Yep. So

Mehak Vohra  11:04  
experience that I had to I was just like, you know, I probably would have learned a lot more my junior and senior year, but it was just like, it just didn't make sense. And, you know, the thing is, is especially for, like you said, with degrees that don't need higher education, like, if you're looking to become a doctor or a lawyer, or like surgeon go to college, you can't do that. Without that. Yeah. But if you're looking at Yeah, become a marketer, or a programmer, salesperson, you don't need a four year degree to learn how to do that. And honestly, a lot of these companies want to hire younger, because you're more moldable, you know, like you you can fit what they're looking for a lot more, you're more willing to work hard. So a lot of these companies are like, they just want to see that you've gotten some experience under your belt, so that way, you can enter their workforce a lot easier. And that's what we're thinking about at skill bank. And that's why we're teaching very specialized classes, because it's not just about, Hey, I know what marketing is. But it's about, Hey, I can be the best entry level marketer that's on your team. Because I know the skill and I know it really, really well. And it helps you get that foot in the door and stand out from a lot of the other entry level applicants. And we're seeing our students are actually even getting preferred over people that do have a bachelor's degree in marketing, because they're showing results while they're going through our program. So it's like an employer could say, Hey, I'm gonna hire someone with a four year degree who hasn't really experienced marketing before, but probably knows how to follow orders, because they've been in the school system for an extra four years, or someone that has gone through boot camp, as shown results has actually gotten hands on experience working at companies, and they're the same price point as that person like, Hell, yeah, they're gonna go with that boot camp person, because they're going to be able to provide results so much quicker.

Jake Anderson  12:47  
Well, in the boot camp person doesn't have the financial baggage carrying around with them either. Yep. As after college, you know, they've got the student loans that are kicking in, and they got to deal with that. And where you don't have that, you know, taking the route that you're talking about. Yeah, I mean, it and I wanted to start off with that, because it is an opportunity that, you know, I love, I hope to see more people create companies like you're creating to give that option. I say that selfishly, because I've got kids that I'm thinking about as they grow older, it's like, you know, I like what are the opportunities that will be available for them to pursue, and I love the innovation, that you're taking on with skill bank and giving that option out to the world because it's needed, you know, people people are looking for ways to to develop, you know, that dream job and in having that career that really aligns with them. Are you so you talk about paid acquisition? Is that the primary skill set that people are developing through skill bank? Or are there other forms of marketing skills that they develop outside of that?

Mehak Vohra  13:55  
Yeah, so our main course right now is paid media. And within those 15 weeks, you're going to learn Facebook ads, and website funnels, that whole process of having someone discover your product on a social site, and then moving them over into being a paying customer. In the next six to 12 months, we're planning on launching more fields within the marketing space. So we're launching a lifecycle marketing class, where you'll actually get to see that whole customer journey and learn about marketing to people that are discovering your product all the way to maybe making that sale. And then we're also launching an organic SEO class. So how do you create content and blogging and push out this organic content that can actually drive traffic to your site? Right. Those are all fields that companies are hiring for right now. And our vision for this over the span of the next five years is we just want to completely own the non technical space. So if whether it's sales or operations, we want to we want to offer classes around that so that way, you can come to us. We're a one stop Sharp. And if you want to take multiple classes together, our goal is eventually you can do that too. And that's why we're calling ourselves a skill bank, a skill bank. And then we have our our skill vaults, which has all of the different classes that we're going to be offering. So ideally, within the next year, if you wanted to take a 45 week marketing program, you can take paid media lifecycle, SEO all together and graduated from the program.

Jake Anderson  15:26  
And I can tell that you're you were somebody, and you mentioned this earlier, because you're talking about the gap. Like when you when you go to college, you learn this, like generalized marketing, you know, I guess, understanding of marketing, but really, there is actually some, there's more cut, because the whole tech world and what we're seeing in digital space is moving so quickly. And how you do things online, and the way you connect is moving so quickly. And I almost feel like the traditional education isn't really keeping up with it like it should. And you're staying on that cutting edge. So tell me a little bit about like, I want to talk about the current state of the marketing world, you know, you're somebody who's not only teaching it, but you're also practicing it, you're out building influence. And and you're, you're in those trenches. So what are some things that you're seeing right now, any patterns or any, any just anything you're seeing in the digital space in terms of how you're marketing yourself that you would want to highlight that you think people should really be considering when it comes to how they're also building their brands online?

Mehak Vohra  16:36  
Yeah. So there's, there's a couple of things here, I think on the hiring side, if you're looking to land a job, the best place to get started with is with an agency, a lot of these agencies because of COVID people are home right now. So you know, it's a lot, it's a lot easier to market things to people at home right now. So a lot of these agencies are looking for people to hire. And I think if you want to break into the marketing space, you should really think about how can you make yourself look good to a marketing agency? How can you fix up your resume to make them want to hire you. And I mean, that's something that we really focus on at scale bank. Yeah, like, go out and talk to people that are working at these agencies and really see what they're looking for. And I think if you can crack that you can break into the marketing agency on your own, it's just gonna probably take a lot longer than going through our program. When it comes to just the state of marketing, in general, if you're looking to build a brand online, I think Tick Tock is the best place to do that right now. Tick Tock does the work for you and actually helping you find that audience. So if you can create really engaging content, their algorithm is going to find the people for you that are going to enjoy it and are going to watch it. So that's the that's probably the two really big things I'd say is, I think, even if you're trying to land a job, like start building your brand, because the more people that are looking to you and are seeing you and I'm watching you create content, the more influence that you could potentially have within the company that you're joining. And especially if you're trying to join a consumer startup or a consumer, like DTC brands, like a direct to consumer brand, it's going to be so much easier for you to I think land that job if you can say, hey, I've built my brand and I'm getting this many views a month on Tick Tock or I figured out this algorithm, even if you're not even if you're not pulling in that many views, like it's like a couple 1000 you can show that, hey, I'm learning this thing, but I really want to learn under you guys. I really want to provide value to you guys. And I think a lot of companies are looking for people right now that want to get their hands wet. Want to get yeah, Want to get their hands dirty and get get in the game.

Jake Anderson  18:48  
You know, that's something I think to that 16 year old, that's that's looking to get in the space, like you can really start building a personal brand. Start that even before 16 my son wants to start a shoe Tube Channel my seven year old, so that's gonna be

Mehak Vohra  19:03  
good. Yeah, we

Jake Anderson  19:04  
are we're definitely gonna do and I'm like looking at these YouTube channels like, Oh my gosh, this this kid right here is making like $14 million a year or something.

Mehak Vohra  19:13  
Ryan's toys.

Jake Anderson  19:15  
Yeah, Ryan's Ryan's world, I think is his name. And, yeah, obviously, you know, I'm not trying, you know, that's not the intention. I'm just wanting to give him you know, I'm trying to give my son a space to be creative. And also get plugged in to kind of what the current road is and how that works and start, you know, start developing that. And that's something I think you can start developing at any age. But But one thing that there's a book I read, I'm not sure if you're familiar with it's called traction by Gina Whitman. And he talks about Yeah, like the get it the one at the capacity to do it. So if you go to an employer, and instead of showing a resume, you're actually showing some social proof. It's like, hey, look, I have been creating content building a personal brand that can be interpreted To them as like, this person really loves this stuff, like they're actually doing this with their own personal brand, I can see the quality of the work. So I can see that they get it, I can see that they want it. And obviously, they have the capacity to do it. Because, you know, this is what they're looking to move into. And you know, they've got they have that. So to me, as an employer, if somebody were if I were an agency and our hiring, you know, somebody to run paid strategy or some kind of marketing aspect in the, in the digital space, I would far more be leaning into the personal brand that they built and how they built it. And the thought process that went through their mind far more with that than I ever would what they would put on some resume about, well, I studied this, I studied that, although that's important. But I would, I would definitely be more leaning into the actual work and the proof of what they they're able to bring to the table. So I want to ask you, and there's some things about what you've done with this business that I also find really interesting. And and I'd love to kind of pick your brain a little bit here is, you've been through the process of working with investors in raising capital. And that's something I personally I've never been through, I'm not really sure what that looks like. And I'd love to ask you, you know, what were some of the lessons that you learned through this process of raising capital? If somebody is looking to raise capital for their business, and they want to go the investor route? What advice would you have for them?

Mehak Vohra  21:30  
Yeah, I mean, people aren't going to invest in your company, if you need their money. And I think that's the really big thing is people will look at investment as I need to go out there, and I need to find an investor because like, this isn't gonna work if I don't have money. And I think people that think of it that way, or thinking about it backwards, what you really want to prove is, Hey, I'm building this company, and I'm building it regardless of if I find an investor or not. And it's about, it's about doing research, really, at the end of the day, and saying, like, Alright, I have this business model that I know, that's working, I worked on skill bank for a year and a half before we got any money in the bank from investors. And it was a lot of going into debt and putting things on credit cards and trying to figure out what that what that next step was. And if you're not willing to take that risk on yourself in that business, no one's gonna want to invest in you. Because if you don't believe in yourself in that way, like why would someone believe you with millions of dollars in their money? So I think that's the first thing. I don't think you have to like, prove that out to someone, I think it's it's one of those things that if you're, if you're doing a, you're building something that's good, like people are going to see that. And I've seen people that have skipped that process. Like for me, it was a lot, a lot harder to go through that just because like I think I'm a woman in tech, I'm younger, I haven't, I didn't really have any marketing, or I didn't have any startup experience under my belt. So it's just like, Hey, I'm going to start this business. And they got to prove things out a little bit more compared to someone who I think probably would be like, a little bit older, a little bit more seasoned in the tech world. Yeah, I mean, I think the thing after that, then is just after you've found a business model, you know, it's working, and you're ready to start going out and finding investors. The way that I thought about pitching is, I realized that probably after pitching, I actually interviewed a lot of my startup friends. And I said, hey, how many knows until you like, close your round until you you got all the money that you needed for investment? And it ranged anywhere from like, like, three nose to like, 170 nose. So Oh, I was just like, Fuck, like, it's sorry.

Jake Anderson  23:51  
I know, you're good. You're good. Every every every episode is listed as explicit content. Just like if somebody drops an F bomb, no big deal. We're all we're all covered. So you get there.

Mehak Vohra  24:00  
Okay, cool. I'm just like Darren, like, I can't believe that. I'm like, this is gonna take so long. So what I decided was, is that I was going to try to get 100 nose. Yeah. And if I can get 100 nose, I would probably get a yes. within that timeframe. That would like that would give me something to push forward for. So when I went into these investor meetings, I actually because I was trying to because getting a no was also me moving forward within my my investor pitching process. I actually found myself pushing investors to say no, in the call. And this was actually really helpful for two reasons. One, the first reason is that it it kept me from wasting my time. What you'll see a lot with investors is they'll like string you along and say like, Oh, yeah, like this is a good idea. But really, actually what they're waiting to see is they're waiting to see if another investor is going to come But it also put in money. And then they'll put money in after. So by pushing them to a no within that first meeting of like, hey, either you're interested or you're not. It's saving my time. And then the second thing is, is it was it was actually it was really helping me with prioritizing who were the best types of investors for me to reach out to, I would do a lot of research on the firm companies that they'd invested in in the past, ideally, not competitors, but companies that were in the same space. And yeah, I think we ended up closing around with like, I think I was looking at it the other day, I think it was our 75th. No. And that was, we got our whole round close by then. Oh,

Jake Anderson  25:38  
so we do bring on investors? How does that affect your? Like, what's the what? What is the? What is the effect on the control of the businesses as the owner as the founder? Do you feel as if and I don't know what those agreements look like? Or how their interaction is? I mean, obviously, you got to answer to investors now, because they're looking for that return on their investment, for sure. But like, what is going from? It's just it's you, it's your business? There, it's you 100% openness to now that is a shared ownership? How does that affect your ability to make business decisions? How is the sharing and that look, just tell me a little bit about that experience?

Mehak Vohra  26:26  
Yeah, I mean, it's really autonomous. I, I would like you would ask, probably, like most startup founders have, they send out like a monthly update to their investors just around like, Hey, here's how much we spent this month, this is how much we made. This is where progress is, this is where we need help investors at the end of the day, especially startup investors, they they know that they're investing in a really crazy idea, usually, you know, they know they're investing in something that's out of the box, and it's more likely that you're not going to succeed compared to actually succeeding. So it's all about convincing them in the beginning that like, Hey, I'm the best person to be doing this, and I'm gonna make this happen. And then once they actually why are you that money in your in, at least my investors have been incredibly hands off unless I want them to be hands on. And I think it's, it's a lot of mutual trust there that like, I'm going to take this to the next level. And I'm going to be that person to do that. I've heard of people getting angel investment, where the angel investor will get like, really like hands on, but like in a way that the founders don't want. And I would say, if you're looking to like, raise from friends and family, I would actually have that conversation with someone before they invest in your company. Because at the end of the day, it's your vision. And if you're the founder, and it's us actually building it out. And if someone else is spearheading that because they put their money in. That's not your business anymore. Yeah. So yeah, I think it's you have to be really cognizant about that in the beginning. In our case, we were really lucky. We got like our first Angel round, and it goes like 50k, or something like that. It was with like a couple of family and friends. And one friend specifically, I've known him for a couple of years. His name's Nelson Blanc. He's incredible. Nelson was super hands on, but like, in a really good way. You know, like, anytime I needed him, he was there. He would help me with doing like staff interviews with like, talking to students helping me with teaching classes. So yeah, I mean, I think he just you have to find people like that, that really believe in you, but also will like, step back. And they're not, they're not like married to their money. So I think it's really important to look out for that.

Jake Anderson  28:45  
Yeah, I mean, I could imagine where it where it can be toxic is where you have this vision, and you're trying to make business decisions. And this investor comes in and scrutinizes all your decisions, and like, Wait a second, why are you doing it like this? I think we should do it like that. It's like, okay, is this your vision or my vision? Because, yeah, I'm trying to go in this direction. And you're questioning everything, and this becomes toxic? And so thanks for addressing that. Because I would that's always been part of my perspective, when I think about the the idea of bringing in investors is like, Wait a second, how much is this going to muddy the water here? With my vision? Is this going to inhibit my ability to really pursue that because I think that's something you got to really protect? And yeah, again, his vision is hard to, you know, it's like when you get started, and this is something else I want to ask you about, like being that this is your is your first business venture correct? Okay, this is your first one. So when you get started, and I don't know if this has been your experiences, it's been mine and I spend a lot of other people but like, you got this vision of what you want to do. And even just sharing that with other friends or family members. You know, sometimes the response is like, Oh, is this a pipe dream or they're not like fully on board. crazy. Yeah, crazy.

Mehak Vohra  30:04  
Oh, absolutely. I mean, especially when I dropped out of college at 19. I remember the summer I was turning 19, I was trying to convince my parents to let me drop out and move to New York. And they're just like, what are you gonna do in New York? Where are you going to sleep? Where are you going to go? You're not making any money? What does that mean? Yeah. And I was just like, oh, I'll just go there. And I'll figure it out. And they're just like, absolutely not, that's not gonna happen. So I proceeded to then spend the next year starting up this marketing agency called jumbo Commedia. And when I finally convinced my parents to let me drop out after my sophomore year, and move to San Francisco, I had had saved up a little bit of money at that point, but I remember even then coming home that Christmas, and my parents sitting me down and just being like, back, like, when, like, when is this going to end? Oh, you need to go back to college. And I think, I think, you know, they were also the most supportive, like, I'm talking about them in this way. But like, if I if I ever needed, like, if we ever lost a client or something, I could always call my mom up and like, cry to her on the phone. And she'd be like, hey, that that's just business. Like, you'll figure it out. I think the thing was, it was unknown at the time, you know, like, I think dropping out of college now, especially with all these like tech talkers, talking about it, like, yeah, like going off and doing their thing, especially like such a young age. It wasn't like a cool thing to do back then. And I remember, even in college, people would come up to me in the computer science lab and be like, oh, like, we're looking forward to seeing you back here next semester, when you failed, and like you're going to be a semester behind everyone. Like people are just mean and like didn't, they didn't see the vision that I saw. And I think even then, like, I didn't have a vision for skull bank, like school bank came four years later. But it was because I got that experience running a marketing agency. And I wouldn't have gotten that experience, if I wouldn't have followed my own path and done my own thing. I ran GMO for four and a half years. And I worked with CEOs and startups and venture capital firms and was able to build my network out that way doing that first. And it taught me also just how to run a business. Like how do you take money in how do you take money out? How do you make sure like your net positive every month, just like really basic stuff like that. And building that up from nothing was I think the most helpful thing, and it also helped actually meet with me, at the end of the day pitching investors saying that, hey, I've run a very basic level business now. It's just like, I want to build something bigger, and I'm seeing this gap. And that just that helped a lot.

Jake Anderson  32:41  
Yeah, and that's the thing, when, when people don't see your vision, it's it's hard for them to really buy into it. And, and he will get that scrutiny. And what were some of the, like, when you were getting started, what were some of the things that are what were some of the, like, I guess, bigger mistakes that you made, you know, as entrepreneurs, when we're getting started something, there's things you look back. And like I that was a bomb, but I learned from it. Yeah. And and I grew from it. But are there any experiences like that, that really stand out to you?

Mehak Vohra  33:11  
There's a couple I mean, I think the biggest one is just I think I've always been a really patient person. But I thought that success was going to come a lot quicker when I first dropped out, like if you would have told me at 19. Like, you're gonna like, you're not going to be a millionaire. By the time you're 22, I would have been like, oh, you're crazy. Like, I'm on this vision, like I was just like I was I was, I think I was moving too quickly in my head compared to what I was actually doing, which at the end of the day, I wasn't building a billion dollar business, I was building a marketing like a marketing agency. That like wasn't scalable in that way. But I think that recognizing really early on that it was going to take a lot of time and experience for me to actually build that company that I want to build. I think that was a really important realization to come to and just recognizing that I needed to follow my path. I think the other thing too, and, you know, someone said that this was a mistake, I should have two more of someone say that this specific one was a mistake, but I actually really wish instead of starting jamocha, I would have gone and worked at a startup instead. And the reason for that is because I would have learned a lot about how other people are managing and operating. And just like what it's like to be a part of a company that's venture backed and growing. So I like right now whenever we have people coming into skill banks that are saying, Hey, I really want to start my own business my go to thing to them is to say you know what, start your business on the side work on your thing, like make that your nights and weekends. But if you really want to start a business go and join a startup that's actually like that's doing really well in this a rocket ship. So that was You can take that those models and bring that into the business that you want to start. And I'm really fortunate that my team has all been a part of really amazing startups. So like they can bring that experience in with them. Yeah, I think that's the first thing. And then the other thing that I was going to say is, and I don't know if this was like a good thing or a bad thing as well. But I, when I first started your MOCA, I would, I would take on clients for things that I didn't know how to do. So it would be like a client would come in and say, hey, I want to, I want you to do Facebook ads. And this 19 year old kid, I've never done Facebook ads before in my life, I would say, yeah, I'll do it for you. And in the beginning, I like wouldn't tell them that I was a beginner at it. And I think I burned a few bridges that way, just by like, not giving, like not by not showing that like, and not being honest, upfront, like, Hey, I'm learning this with you. But I think once I learned that part of the process, and just like, hey, it's actually just better to be upfront. And then if you do a good job, you're setting those expectations. You can then over exceed them. And I think that was a really important skill to learn really early on.

Jake Anderson  36:12  
Yeah. 100% I remember being like the Yes, man, you know, in my business is like I say, yes, pretty much anything. My last business I was in was in the special events industry. And I did event lighting design. And before that, before I really kind of focus in on that one area. I was just saying yes, like, Oh, you want some inflatables, I'll get you some inflatables, if you want, whatever the thing is, I would say yes to and, and when you when you don't fully understand at the level you should on how to deliver whatever that thing is that you're promising. You're, you're in such a vulnerable state there, and it can very easily show through and the long term effect is not worth whatever short term financial benefits of it, you know, and so it's that's a really important lesson, anybody. And the other thing, too, is like clients, say, so respect, like, if you if you're speaking to somebody, and you're like, hey, I want you to run ad and like you really don't know how to do it, and you're like, Listen, that's not my thing. It's something I'm learning. It builds a lot of respect between them. And there's always the referral. It's like, you can create strategic partners out of this, you know, hey, I do know somebody who's good to ads, and we can partner up with them, we can get connected there. And then that person's like, Oh, awesome. Me, thought of me. So I'm going to be thinking of her when I have this opportunity comes up with that client that I'm not Yeah. So you start building these collaborations. And you're still serving and still providing that solution for the client that you're serving without stepping out of the boundaries of your wheelhouse. And so really important lesson there.

Mehak Vohra  37:51  
Yeah, I mean, I think I think the thing is, I'm really glad in some ways that I did that, though, as well. Because I, I pushed me out of my comfort zone. And it made me learn a lot quicker than I think if I, if I might have actually been honest, up front of the beginning and said, like, Oh, hey, I'm learning. So I think it would have given me like a little bit more leeway for screwing up. But I think I think the thing is, yeah, I think honesty is really the best policy. And just going into it saying, like, hey, yeah, I'm learning this thing. But I really want to learn it with you. And I'm willing to do this cheaper to try this out with you first. And then if I start to provide results, and if this starts to work, let's move into this next thing. And I think that's really the best way to do it. And that's really the best way to learn at the end of the day. And that's what we're really pushing for it skill bank, like we've put our students through apprenticeship so they get that experience working at a at a startup after they've graduated if they want to like through us and we'll help with making that intro for a couple of months. So I think yeah, there's there's a lot of different ways to learn but I think if you can put yourself into experiences that push you that's that's the best way to do it.

Jake Anderson  38:58  
Yeah, that that trance that that transparency approach that you just mentioned, I think is really Another important thing to consider in those arrangements where it's like Hey, listen, let's just using Facebook as an example of like Facebook ads is something that I'm new I'm still learning from you up front with you. If you want me to help you with this I just want you to understand that and you know we could work on a very discounted rate here if that's something you want to explore if not no big deal we can go different direction and it does you can test yourself like the third way back to myself with like the special events industry. I don't know if I've ever shared this on the podcast but let third event I actually ever did was for a Universal Studios and maybe premiere night for after party with it. And third time I've ever done lighting just in general. It was more like 1000 people and it was like celebrities at this event. And and I definitely had to put on like the the face of like, Hey, I understand this at this high level. And I ended up making it work and people were happy but that Looking back on it at that experience, I remember thinking like, yes, there was a lot that I could have done much, much better based on perience. But it did it pushed me on that comfort zone. And had I not said yes to that, like, it wouldn't have challenged me to do better and get used to that stepping out of your comfort zone and growing as you should in your business and where you're going with your career. So a lot of a lot of lessons to be taken from that. Me heck we're getting to the, to the end here of the episode and I just want to say thank you so much for coming on to the show. I love your story. I love what you're doing. Anytime, you know in for me, it's a little bit more like on a personal level, because I've got kids and I'm always thinking about where are they going to be taking their careers and seeing people like yourself pioneer new opportunity for for people coming into, you know, coming into this real world and how they can develop themselves. I just, it just makes me so happy to see that. But where can people connect with you online? How can people find you know, find that connection point with you and get connected?

Mehak Vohra  41:03  
Yeah, thank you so much for having me. If you want to connect with me, I'm at the th e HEC me h j k Laura vo h ra on Twitter, Instagram, LinkedIn, feel free to follow me everywhere. Yeah, and then if you want to apply to skill bank, we are ww joined skill And you can check out our our our next cohorts that are starting and yeah, we'll help you in that dream job.

Jake Anderson  41:31  
Perfect, perfect. Well, we would certainly link that up in the show notes. And for anybody listening if you want to just find that central point to get access to all those points to get connected with me hack, just go to www introspective podcast comm backslash mehak vora that's MEHAKVOH Ra. And that will take you to her page where you can pick whatever journey you want to take and get access to this the full episode here, the YouTube video, the show notes, all the links and that will get you connected. everybody listening, thank you so much for being here on the podcast. It has been such a awesome show to really talk about some new opportunity and I love seeing I mean to me this is real entrepreneurship when you're actually carving paths, new paths for people and and being innovative that just like it just makes my little heart butter. I like love see that. So thank you so much for having me. Absolutely. And we will see everybody on the next episode. All right, when it's

Mehak Vohra  42:35  
awesome yeah.

Transcribed by

Welcome back to another episode here on the Introspective! For today, we are going to take a deep dive into this whole topic about finding your dream job and specifically on how a marketing school called SkillBank helps people land their dream job within 15 weeks for completely free upfront. This really opens up a brand new opportunity for people who are eyeing for the marketing industry. To tell us more about the opportunities and the current state of the marketing industry, we have SkillBank’s founder and CEO Mehak Vohra with us here today. 

Mehak has been ranked as a Top 10 Gen Z Marketer by Forbes and she is an influencer on TikTok with over 30,000 followers. To add to that, she also has more than 16,000 followers on LinkedIn. Mehak started her career as a Computer Science student at Purdue University. In 2016, after her sophomore year, she dropped out of college at 19 years old and moved to San Francisco with the goal of building the most scalable marketing agency in the world. She ran Jamocha Media for 4 years. In her peak she was generating one to two million views per month on LinkedIn for herself and her clients. In 2019, Mehak decided to pass Jamocha on and started SkillBank, which now has just closed $1.3 million in seed funding from various investors. Make sure to listen to this episode as Mehak helps us take a deep dive also into the future of marketing including where we are at today, what's working, and what's not working.

What You'll Learn

  • What SkillBank does in terms of helping people find their dream job in marketing
  • What people should really be considering when it comes to building their brands online
  • Advice for those who want to go to the investor route for raising capital

“There's a lot of different ways to learn but if you can put yourself into experiences that push you, that's that's the best way to do it.” 

-Mehak Vohra

Learn how SkillBank can help you in terms of mentorship, career preparation, and access to your preferred tech companies and agencies.

Connect with Mehak Vohra

Resources mentioned on this episode

Land Your Dream Marketing Job for $0 Upfront:

Follow this Podcast

Thank you for taking a deep dive on today’s episode of the Introspective Podcast.  If you found this episode to be interesting, valuable, and provided some fresh perspective for your entrepreneur journey - then head on over to Itunes to subscribe and leave a review with your feedback.  If you’re not an Apple user, then feel free to leave a comment below with your thoughts.  Your feedback is paramount to the success of this show, and provides direction for how I can best serve you.

-Your friendly Podcast Host, Jake Anderson 

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